Edukable runs marketing operations end to end for EdTech companies. From SEO and paid to content, demand, CRM, email, and CRO. One senior team that actually knows how learners, parents, teachers, and administrators buy.
Most EdTech founders build brilliant products and then hand marketing to a generalist agency that treats them like a SaaS company or a consumer app. It is neither.
EdTech buys in academic years, not sales sprints. It is sold to educators, but bought by administrators, procurement, IT, and sometimes parents. The pipeline breaks in places generalists do not know to look.
We only work with EdTech. We know the shape of your year, the language of your buyers, and where the pipeline actually breaks.
Rank for the education buyer’s actual search language. From teacher research queries to district procurement terms.
Google, Meta, LinkedIn, and TikTok campaigns built for enrolment cycles, not vanity clicks.
Multi-channel pipeline built around ABM into districts, universities, and enterprise L&D buyers.
Editorial-grade content that ranks, builds authority, and moves educators through long research cycles.
HubSpot, Salesforce, lead scoring, workflows, and reporting built the way EdTech actually sells.
Lifecycle sequences for enrolment, activation, free-to-paid conversion, and renewal.
Marketing to teachers, districts, and school boards, with COPPA and FERPA compliance built in.
Enrolment marketing, institutional sales, and platform positioning for higher-ed.
Enterprise sales into L&D leaders, HRIS integration, and workforce upskilling.
App-store optimisation, freemium conversion, and learner retention for direct-to-learner apps.
Compliance marketing, technical positioning, and integration-led sales for the platforms that power EdTech.
Positioning AI without hype, addressing educator concerns, and demonstrating personalisation ROI.